Unconscious Bias

UNCONSCIOUS BIAS

In the past bias was regarded as aberrant, conscious and intentional. Today we understand that bias can be normative, unconscious and largely unintentional.

Unconscious biases are mostly triggered by primary factors such as race, gender and age.

Biases are most likely to be activated by stress, time constraints, multitasking and need for closure.

UNCONSCIOUS BIAS CAN BE ONE OF THE BIGGEST BARRIERS TO INCLUSION

In organisational theory, the relatively new focus on unconscious bias represents an important shift in thinking. Managing diversity is not about good guys (people without bias) vs. bad guys (people who have biases). We all have biases.

In this module we:

  • Define Unconscious Bias;
  • Show you how to courageously engage with the challenges;
  • Show you how it influences the choices you make that may be prejudicial to others;
  • Equip you to address unconscious bias as an individual/organisation; and
  • We give you tips to counteract Unconscious Bias

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